Paula Giovannetti has worked with global and North American EDI and Automatic Identification standards and guidelines for retail, healthcare and industrial supplies for thirty years. She worked in SAP master data for Target, Best Buy and Nestlé HealthScience. Before that she gave workshops in various emerging technologies. Recognitions include the UCC Achievement Award for Outstanding EDI Industry Contributions, Best Buy’s Chairman’s Innovation Award, and AIM’s Don Percival Award, presented to an individual or organization from the user community recognizing outstanding contributions to the application of automatic identification. Currently she is serving as Vice President of the AIDC 100 and working with the Retailer Value Chain Federation on optimizing the EDI 856 Ship Notice and GS1-128 Logistics Label.